Coffee is one of America’s favorite drinks. At least 83% of all adults within the United States drink coffee. The average coffee drinker consumes at least 3 cups a day. Millions of people usually get their coffee from some of the most popular coffee chains in the country. While some of them frequent local coffee spots to get their caffeine rush. Let’s explore the ongoing battle between local coffee shops versus big coffee shops.
The Magic of Big Coffee Shops Near Me
Major coffee chains are spread out all over the United States. These major coffee houses serve millions of people on a daily basis and they generate huge profits. Coffee near me such as Starbucks, Tim Horton’s Dunkin Donuts, Caribou Coffee, The Coffee Bean and Tea Leaf, Dutch Bros and Seattle’s Best Coffee are some of the best known chains in the country.
The big coffee houses dominate the market. They are well established and have a loyal following of customers. They offer a wide variety of different flavors. Each major coffee spot offers foods and desert treats for customers as well. Having free WiFi for sit-in customers is another advantage. Big coffee houses can make billions of dollars each year. Local coffee shops could not even begin to compete with those numbers.
Starbucks and Caribou Coffee are two chains that offer consumers a wide variety of coffee flavors. Diversity of flavor is a major selling point for coffee shops. Local coffee shops can offer a wide variety of coffee drinks and styles such as lattes, roasted blends, espressos, chai, cappuccino and Ristretto. They also offer coffee liquors caramel, chocolate and cinnamon. Tea is another important drink offered by coffee houses. Specialty drinks such as hot apple ciders or cold coffee drinks are also offered during certain times of the years.
Large coffee shops also have national advertising marketing behind them. This helps them to continuously stay relevant within the market. People everywhere can see advertisements and coupons pertaining to these coffee shops. Well known commercial coffee shops usually generate a large following of customers. Their uniformity in terms of drink flavors and styles and service also gives them advantage as well.
Small Coffee House Near Me have Charm but what Else can they Offer?
Small coffee houses offer customers lots of charm and personality. However, if they do not appeal to a specific niche; chances are they are going to be overlooked. The problem with a small and local coffee shop is that these establishments is that most people do not know they exist at all. If consumers are aware of them then they do not risk visiting these establishments versus going to a well-known coffee shop.
Small coffee shops must figure out a way to get customers and to distinguish themselves. They have to know how to compete against higher end coffee providers. If they cannot do that, then they will not establish a strong customer base. Many small end coffee houses must try to appeal to a specific group of people. They also must serve a product that is going to appeal to their customers as well.
Offering food items such as desserts, sandwiches, breakfast foods and snacks are another way that local coffee shops can stay competitive. Without appealing to a niche market of consumers a local coffee house will not be able to effectively compete within the market.
The reality is that local coffee shops can do well if they know how to appeal to a niche group within a particular community. If they are fortunate enough to expand then they will have to repeatedly gather a customer following until they become strong enough to stand on their own name.
Keep in mind that some coffee chains such as PJ’s Coffee of New Orleans started off small but is now rapidly growing in size. They are still primarily located in the south but they are steadily gaining ground on a national level. Local coffee house owners can learn a lot from this organization.
Ultimately, local coffee houses are going to have to be on top of their game to ensure that they are staying competitive against the bigger companies. They are going to have to appeal to a niche market and stay focused on their goal of staying in business and providing quality customer service.